Meet Christina Islam
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We’re excited to introduce you to the always interesting and insightful Christina Islam. We hope you’ll enjoy our conversation with Christina below.
Christina, thanks for taking the time to share your stories with us today Can you tell us about an important lesson you learned while working at a prior job?
So, let me spill the beans about one of the most valuable lessons I picked up during one of my previous jobs—it was all about learning to wear many hats. Before diving into the world of entrepreneurship, I was employed in the IT field. Let me tell you, you learn a ton while resolving technical glitches, managing projects, deciphering contracts, and more. And you also learn how to handle a wide range of personalities on a daily basis. I guess you could say that corporate America was like my boot camp, training me to be an efficient employee and, eventually, a dedicated business owner.
Oh, by the way, I’m still keeping my foot in the IT field because it’s my passion, too. But here’s the thing: the best lesson I’ve learned is not to quit your day job…yet. The workforce teaches you how to deal with scheduling conflicts, navigate challenges, and handle some tough-as-nails clients. Diversity trainings? Yep, you’re expected to attend those too. But you know what? All those experiences and trainings have given me the discipline and skills that spilled over into my own business.
Now, as a business owner and jewelry designer, I have to juggle different roles. It’s like being a one-person circus! I work with accountants, CPAs, and budgeting while also taking charge of shipping, designing the website, and doing the photography. And let’s not forget treating customers like gold! If you want your business to be known for its brand, it all starts with top-notch customer service. Believe me, clients can sense when you’re genuinely designing for them just by checking out your website, the way you respond to emails, and even how you pack their orders. Even if your business doesn’t require direct client interaction, your brand speaks volumes.
So, the lesson here is to cherish those lessons from the corporate world. Those experiences teach us how to adapt, handle multiple responsibilities, and create a brand that resonates with customers. Don’t be too quick to jump ship from your day job—use it as a training ground. Take in all the knowledge, hone your skills, and let that expertise shine through in your entrepreneurial pursuits. Because, at the end of the day, it’s those lessons that make all the difference in the world of business.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m Christina, and let me take you on a journey into the world of Banglez Bazar. Back in 2005, I started this online store with one thing in mind: my love for bangles and pearl jewelry from my childhood. Growing up, I was fascinated by them, and that fascination turned into a passion that I wanted to share with all of you.
While visiting my in-laws I wanted to make a difference and support the incredible silk farmers, embroiders, and artisan women in Bangladesh, South Asia. They have such amazing talent, and I knew I had to do something to help them. That’s when I came up with the idea of providing unique, indigenous designed accessories and exquisite home décor.
When these talented artisans started earning from their beautiful creations, it gives one a since of joy. Their earnings were used for essential things like education, supplies, and even basic needs. Seeing the positive impact it had on their lives was incredibly rewarding.
The compliments I received from family and friends when I shared these designs was overwhelming. That’s when Banglez Bazar was born. I made it my mission to travel far and wide, searching for more talented artisans not only in North America but also in different countries. Along this journey, something magical happened. I started learning the art of jewelry making myself. The techniques and craftsmanship fascinated me, and I found myself inspired to create my own pieces. It was during this time that my dear friend Sonia, an exceptional jewelry designer, played a pivotal role in encouraging me to explore my own creativity and elevate my design style.
I think what sets us apart from some companies is that we’re not just about the bling. We’re all about building real connections with our amazing customers—people like you, where you’re not just a transaction but a valued member. Your satisfaction means a lot to us, and we’re here to make sure you have an experience that leaves you feeling special.
What I’m most proud of and want our valued customers to know is; when you shop at Banglez Bazar, something truly special happens. With every purchase you make, 7% of the total amount goes directly to the charities of your choice. The best part? It doesn’t cost you a penny extra.
We believe in the power of giving back and making a positive impact on the world. That’s why we’ve made it our mission to support causes that are near and dear to your heart. When you browse through our collection and find that perfect accessory or home décor item, you’re not just treating yourself—you’re also contributing to the greater good.
During the checkout process, you’ll have the opportunity to choose one or more charities that resonate with you.
We’d love to hear about how you keep in touch with clients.
When it comes to keeping in touch with customers and fostering brand loyalty, I believe in the power of communication with our clients. Here’s how I approach it:
Email Updates: I keep my valued customers informed about new products and exclusive offers, through email newsletters. These newsletters provide valuable content, discounts, what’s new in our shop and we have blogs.
I actively seek feedback from my customers through surveys after they have made their purchase. By listening attentively and taking action based on their feedback, I demonstrate that their opinions truly matter.
Delivering exceptional customer service is at the core of our approach. I strive to prioritize responsiveness, resolving inquiries or concerns promptly, and offering hassle-free returns or exchanges. We strive to meet each valued client expectations leaving a lasting positive impression to foster strong brand loyalty.
Where do you think you get most of your clients from?
The best source of new clients is the tried and true; word of mouth.
When it comes to expanding your client base, there’s a time-tested method that consistently proves to be the most effective: word of mouth. There’s something special about personal recommendations and referrals that no marketing strategy or advertising campaign can replicate. Focus on delivering exceptional experiences, nurturing relationships, and providing value, and let your satisfied clients become your most influential advocates.